I was involved in the design of an e-commerce platform for a company operating in the industrial water treatment sector. The goal was to modernize the purchasing process for highly technical products—traditionally handled through offline channels—and make them more accessible to a wider range of customers.

The Context

The industry typically relies on physical procurement processes and local suppliers, which can lead to limited product availability, long delivery times, and slow ordering workflows. With an extensive and technical product catalog, the challenge was to create a user experience that would simplify complex choices while maintaining clarity and precision.

My Role

I led the requirements gathering and designed the entire user interface using Figma, translating business goals into a clear, navigable experience. The aim was to make the product catalog easy to explore and the purchasing process intuitive—even for users without technical expertise.

The Solution

The final design featured:

• A clean, intuitive interface tailored for a B2B audience

• Advanced search and filtering tools to quickly find specific water treatment solutions

• Detailed product pages with specifications, making technical information easy to digest

• A fully digital, flexible shopping experience that brings efficiency to an otherwise manual and fragmented process

This project marked an important step in the digital transformation of a traditionally offline sector, helping the client broaden its reach and improve operational efficiency.